How to Use LinkedIn and Sales Navigator Filters

Hey Skyleader!

LinkedIn Sales Navigator is your go-to tool for lead generation and prospecting, and the filters it offers are crucial for finding the right leads for your business. 🌟 In this guide, we'll walk you through the various filters available on Sales Navigator and how to use them effectively to create highly targeted lead lists.

Using Sales Navigator Filters Effectively:

1. Know Your Ideal Customer: Start with a clear understanding of your ideal customer profile.
2. Choose Relevant Filters: Select filters that match your target audience, like industry, seniority level, or location.
3. Combine Filters: Mix and match multiple filters to create super-targeted lists.
4. Try Boolean Searches: Use Boolean search to refine your results even more.
5. Save Your Combinations: Don’t forget to save your filter combinations for easy access later.

Accessing Sales Navigator Filters:

1. Log in to your LinkedIn Sales Navigator account.
2. Click on the "Search" bar at the top of your Sales Navigator dashboard.

Understanding Sales Navigator Filters:

Sales Navigator offers a range of filters to narrow down your search and find leads that match your ideal customer profile. Here’s a quick breakdown of the key filters:

• Keywords: Use the "Keywords" filter to search for specific terms in profiles. This filter supports Boolean search, letting you combine keywords with modifiers like AND, NOT, and OR for more precise results.

• Recent Updates: Refine your search based on activities, like leads who have posted on LinkedIn in the last 30 days or those who share experiences with you.

• Account Lists: If you've created custom lead or account lists, target leads from those lists with this filter.

• Past Lead and Account Activity: Exclude leads based on past interactions, like saved or viewed leads.

• Geography: Target leads based on their location, including continent, country, region, and city.

• Relationship: Filter leads by your LinkedIn connection level—1st, 2nd, or 3rd-degree connections or group members.

• Industry: Narrow down by industry to find leads in specific sectors.

• School: Search for leads based on their educational background, like college or university.

• Profile Languages: Target leads with profiles in specific languages.

• First Name and Last Name: Search leads by their first or last name.

Role and Tenure Filters:

Sales Navigator also offers filters related to a lead's role and tenure:

• Seniority Level: Filter leads by their seniority level in their current company.
• Years in Current Position: Target leads based on how long they’ve been in their current role.
• Years at Current Company: Filter by tenure at their current company.
• Function: Narrow down by specific departments.
• Title: Search for leads by job title. This filter also supports Boolean search.
• Years of Experience: Target leads based on total work experience.

Company Filters:

Sales Navigator provides filters for current and past company info:

• Company: Filter leads by where they currently work or have worked before.
• Company Headcount: Refine results by company size.
• Company Type: Target specific company types, like private, public, or non-profit.
• Past Company: Find leads who previously worked at a specific company.

Other Filters:

Sales Navigator has additional filters to customize your search even more:

• Become a Member: Search leads based on when they joined LinkedIn.
• Groups: Filter leads by LinkedIn group memberships.
• Posted Content Keywords: Target leads who posted content with specific keywords.
• Connections of: Focus on the connections of a specific LinkedIn member.

LinkedIn Sales Navigator's filters are invaluable for identifying and connecting with your ideal leads. By using these filters wisely, you can streamline your prospecting efforts and boost your chances of reaching the right audience. Take some time to explore these filters, experiment with different combinations, and watch your lead generation efforts thrive! 🎉🚀

Enjoy leveraging the power of Sales Navigator filters to grow your network and drive business success! 🎯