Custom variables

Hey Skyleaders! 🌟

Custom Variables in Skylead bring unmatched personalization to your CSV-based campaigns. 🎯 From providing seamless replacements to avoiding duplicate formats, this guide covers the essentials to make each message feel personal. Follow these tips to create truly tailored campaigns that resonate with leads. Get started and connect on a deeper level today! 💌

1. Custom Variables in CSV Campaigns:

• First off, Custom Variables are your go-to feature when running campaigns via a CSV file. They add a level of versatility and personalization that’s unmatched! 📁
  
  

2. What Happens When a Variable is Missing?

• When Skylead encounters a Custom Variable in your campaign, it looks for the value in your CSV file. If it doesn’t find one, Skylead will prompt you to provide a replacement 🔄
  Replacements are necessary to ensure every message has a value, even if all the information is already in your CSV.
  
  
  
  

Pro Tip: Make sure your replacements fit seamlessly into your message—context is key! 👑

3. Accessing Your Custom Variables:

• To view or edit these nifty variables, just click on the tag. It’s like opening a treasure chest of options! ⬇️
  
  

4. Where to Find Them:

• All your Custom Variables will be neatly lined up under the tag view, just like in the example image. 
  
  
  
  

5. Formatting Keys:

• There’s plenty of freedom with formatting, but certain Key Variables like ‘profileUrl’ and ‘email’ need to be formatted correctly for Skylead to recognize them. ✔️
  For email campaigns, and if you want Skylead to display lead names right after uploading, use our native variables: firstName and lastName.
  
  

6. Get Creative with Sentences:

• Feel free to use a whole sentence as a Custom Variable! It’s like adding a personalized touch to every message you send. 📝
  
  

7. Avoid Duplicate Formats:

• Make sure your Custom Variables don’t mimic Skylead’s default formats. For example, if Skylead uses ‘currentCompany’, you could name yours ‘current_company’. It’s all about being unique! 🌈
• And there you have it—a quick guide to mastering Custom Variables in Skylead. We hope this helps you personalize your campaigns and connect more effectively with your audience.
  
  

Happy campaigning, and enjoy your journey with Skylead! 🚀